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After careful consideration, we have made the decision to transfer the operations of MEDAEO, your trusted provider of medals and other guest merchandise, to BrandArt. The company is a well-established provider with an excellent reputation within the tourist attraction industry.

History tells us that pandemics do not last forever. Especially in the second decade of the 21st century, where medical science, disease understanding and hospital care has never been so good. So, while lockdown continues to hamper attractions, it need not be a crushing blow; it can be the golden ticket opportunity to build a brighter future.

As the blinds fell and reality, complete with Spring lockdown, set in, there was still some optimism for the near future post-Covid. But as reality got a little harsher, it became clear that the scientists were not running a magician’s show

To enhance the experience for your customers, we have developed our own Card VR Goggles that can be branded as your own VR goggles. The QR code on the side can be set to a specific link, e.g. your own 360° YouTube channel, taking your customers directly to your virtual attraction. These goggles are for all ages, from young children to adults. They are easily assembled as they come flat packed and therefore can be posted out directly to customers.

As any business operating in the 21st century will tell you, advertising has changed beyond all recognition. As people become increasingly hyper-connected in the online world, particularly through social media, the importance of conventional advertising is being usurped by the need to provide an experience that users will share and recommend to others.

As concerns over the environment continue to grow, many visitor attractions are capitalising on their potential to educate the public on important ecological messages. Whether it’s caring for our natural woodlands or protecting the oceans from plastic pollution, these messages are often at their most powerful and emotive when they’re delivered in an environment where people can experience first-hand the beauty of natural ecosystems and the fragile majesty of their inhabitants.

If you operate a theme park, chances are you spend a fair chunk of your marketing budget targeting children, teenagers – and of course, the parents holding their purse strings. But a recent report investigating global trends in the theme park market suggests that if you’re overlooking young adults in your marketing strategy, you could be missing a very lucrative trick. The rise of the so-called ‘Millennials’ is creating an interesting proposition for theme parks and other attractions. 

Cheap, light and versatile – it’s little wonder that plastic has become a hugely popular choice for the manufacture of all sorts of goods, not least rewards and souvenirs in tourist and visitor attractions. But plastic is under the spotlight now as never before, because of the environmental impact of the processes used to create it, the amount of it that gets dumped every year, and the fact that once disposed of, most plastics will never decompose. The UK alone produces over 5 million tonnes of plastic waste every year and only around 30% of that is successfully recycled.

Pop badges are undoubtedly one of the most popular promotional items we produce here at MEDAEO and with millions of them being given out at attractions all over the UK and Europe each year, it isn’t surprising that many of our customers approached us seeking a greener alternative – so we’re happy to announce that recyclable pop badges are now available! Made from recyclable HDPE, our recyclable pop badges come in the same great range of vibrant colours, including red, orange, yellow, green, blue, black and white – or ask about custom colours!  We can make the badges in a range of shapes too, including the classic round as well as square, triangular and five-sided.