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As concerns over the environment continue to grow, many visitor attractions are capitalising on their potential to educate the public on important ecological messages. Whether it’s caring for our natural woodlands or protecting the oceans from plastic pollution, these messages are often at their most powerful and emotive when they’re delivered in an environment where people can experience first-hand the beauty of natural ecosystems and the fragile majesty of their inhabitants.

If you operate a theme park, chances are you spend a fair chunk of your marketing budget targeting children, teenagers – and of course, the parents holding their purse strings. But a recent report investigating global trends in the theme park market suggests that if you’re overlooking young adults in your marketing strategy, you could be missing a very lucrative trick. The rise of the so-called ‘Millennials’ is creating an interesting proposition for theme parks and other attractions. 

Cheap, light and versatile – it’s little wonder that plastic has become a hugely popular choice for the manufacture of all sorts of goods, not least rewards and souvenirs in tourist and visitor attractions. But plastic is under the spotlight now as never before, because of the environmental impact of the processes used to create it, the amount of it that gets dumped every year, and the fact that once disposed of, most plastics will never decompose. The UK alone produces over 5 million tonnes of plastic waste every year and only around 30% of that is successfully recycled.

Pop badges are undoubtedly one of the most popular promotional items we produce here at MEDAEO and with millions of them being given out at attractions all over the UK and Europe each year, it isn’t surprising that many of our customers approached us seeking a greener alternative – so we’re happy to announce that recyclable pop badges are now available! Made from recyclable HDPE, our recyclable pop badges come in the same great range of vibrant colours, including red, orange, yellow, green, blue, black and white – or ask about custom colours!  We can make the badges in a range of shapes too, including the classic round as well as square, triangular and five-sided.